We deploy an extended range of research tools to define the fittest approach for user interaction. In order to ensure an experience based on empathy, we lay out the User Personas. Our experts then create User Flows for a visual representation of each action during product utilization. The Experience Map is another useful tool we use to highlight the motivations and needs of user throughout the customer journey.
For deeper research we analyse Use Cases that describe the way users carry out each step of the process, with a focus on the way apps respond to their requests. Depending on the type of product, we create Storyboards that highlight the actions taken by customers